Selected work

"Game Hard, Game Smart" Campaign

Campaign design · Design exercise, 2023

Instagram story and campaign artwork for a ten-day gaming promotion, produced as a design assessment. Worked to the retailer's existing brand style to build a clear offer hierarchy — the mechanic legible in seconds, with a single warm accent carrying the call to action against a cool background.

Giant IT Services

Brand site design & build · WordPress

A services firm with no existing visual direction. Chose a restrained palette and generous whitespace so the company reads as established rather than scrappy, then ordered the sections so a visitor understands the offer before being asked to act. Delivered as a custom theme the client can maintain themselves.

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Cafe Culinary Co.

Brand site design & build · React

A food business whose product is already appealing — the job was not getting in its way. Led with the product story and gave imagery room to breathe, then kept the route to enquiry short so interest converts before it cools. Tuned for fast loads, since this audience arrives on mobile.

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Coffee Bean Co.

B2B site design & build · React

Wholesale buyers aren't browsing for pleasure; they're assessing whether a supplier is credible. Structured the page so range and quality register within seconds, using a product-forward layout that signals scale without falling back on stock-photo corporate language.

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Fitness Max

Brand site design & build

Fitness brands live or die on tone — too soft reads unserious, too aggressive excludes the beginners who actually sign up. Pitched the visual energy between the two, and organised programme information so a first-time visitor can find their entry point without having to ask.

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PineConiks Travel

Marketing site design & build · Responsive

Travel marketing has to sell a feeling before it sells an itinerary. Gave destination imagery the top of the page and held offers and enquiry below it, so the visitor is persuaded before they're asked for anything. Responsive throughout, since travel research happens on phones.

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AutoSelect

Theme design & build · WordPress

Dealership sites default to loud — red, black, urgency everywhere. Went the other way, with a calmer layout that lets the inventory itself be the visual interest, on the principle that a considered purchase deserves a considered page.

AI Chatbot

Interface design · Self-initiated

Conversational interfaces have almost no visual furniture to hide behind; everything rests on spacing, timing, and hierarchy within the message thread. Built as a working demo rather than a static mockup, because those decisions only reveal themselves in use.

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Miles Home Baguio

Hospitality landing page · Self-initiated

A concept for a transient guesthouse competing against dozens of near-identical booking-platform listings. Designed the page to do what a listing can't — establish a sense of place first, then invite the booking.

First Choice Grease

Industrial brand site · Self-initiated

Industrial buyers are evaluating one thing: whether the supplier is dependable. Designed the homepage around clarity and specification rather than marketing gloss, because in this category too much polish reads as inexperience.